0113 293 0282 or 0113 204 4990 office@parklandsleeds.org.uk

The Real Junk Food Project To Feed Thousands Within 3 Hours

The Real Junk Food Project To Feed Thousands Within 3 Hours
Friday May 22nd the date of my daughters 12th birthday was probably the most significant date in my education life.
We had the challenge to take delivery of 19 tonnes of frozen food from McCains Uk, this was 35,000 meals! We had the sun on our backs which caused the added problem of the food defrosting! So we had 3 hours to move 35,000 meals.
The community and Yorkshire worked together on this. Adam Smith and Shaun Birdsall from the brilliant Real Junk Food Project arranged with McCains for the free order. Dennis Distribution delivered it to our doors, The cherry on the cake was the Mansfield Group providing a Folk Lift truck and two real hard workers …  all thanks to Stephen Reed (Fleet Deployment/Client Relationship Manager)  from Leeds City Council.
The challenge was set … could we do it? Yes we could and yes we did……….. 35,000 meals had been shared among the whole of Seacroft, care homes, NHS buildings, schools, hospices …. everyone. We distributed through 89 vans. What a day………… here is the press release. Enjoy the pictures ….
THE REAL JUNK FOOD PROJECT TO FEED THOUSANDS WITHIN 3 HOURS

Charity joins forces with Parklands Primary School and Dennis Distribution to feed bellies not bins

The Real Junk Food Project (TRJFP), Parklands Primary School and Dennis Distribution are joining forces to feed thousands of children and families across Leeds within a three-hour period this Friday.

In just one day, their combined efforts will help to divert 19.5 tonnes of produce to feed bellies not bins, approximately 35,000 meals. This will stop tons of perfectly edible food from becoming waste, whilst feeding thousands of people during lockdown.

This food redistribution is on a scale never attempted before made possible by a huge collaborative effort. The effort started with the 19.5 tonnes of frozen chips kindly donated to TRJFP by McCain’s. This donation, along with many others, has been stored at Ace and Northern containers in Stourton, which has supported TRJFP with storage and volunteers during lockdown. The food will be collected by Dennis Distribution who will make the delivery to Parklands Primary School where it will be distributed to families across Leeds.

Mark Hodge, Marketing Director at McCain said: “As a family business we know the importance of families being able to come together at mealtimes, so we’re really proud to be working with The Real Junk Food Project, providing frozen McCain chips to thousands of vulnerable families in Leeds. We’re proud to be able to work with such a great charity as we continue to step up our own efforts in these incredibly hard times.”

Adam Smith, founder of TRJFP, said: “This is a collaboration of efforts to ensure that no one goes hungry during these unprecedented times, and once again TRJFP leads the way in providing food to everyone, by reacting to ad hoc situations within the food supply chain

“Chris Dyson and I have worked together for many years now, with the aim of giving every single child at Parklands Primary school the chance to learn, whilst having a full belly. During the lockdown TRJFP and Parklands Primary have worked closely to provide as many families, and even neighbouring schools, as much food as possible.

“The hardship faced by so many, shouldn’t be made more difficult by not having access to food, especially in an age where surplus is generated on such vast levels. This is simply people coming together to try and do the right thing and empower the young people to keep being positive.”

Chris Dyson, Head Teacher Parklands Primary School, said: “Parklands worked with Adam and the TRJFP when we were an inadequate school. One of the reasons we moved to outstanding is because of the unique special relationship me and Adam have forged over the past 6 years.  Fuel into bodies means increased concentration and a love for school who provide weekly treats. 120 families a week during this time have been accessing food from TRJFP.

“This operation has been planned meticulously. The food will be distributed ALL over Leeds to every vulnerable family, in addition schools in Bradford will also be fed. It’s the start of the adventure to ensure no child goes hungry.”

Andy Iveson, Transport Operations Manager, said: “Dennis Distribution are proud to be able to offer our expertise in Temperature Controlled Distribution to support TRJFP and Parklands Primary school in their fantastic collaboration to feed so many families in Yorkshire.

“We have only recently become involved in the pioneering work TRJFP are doing and hope we can continue to be a part of this in the future, a genuinely great project achieving great things.”

Set up by Adam Smith in 2013, The Real Junk Food Project is a collaborative effort to bring about a radical change in our food system. A third of food is wasted globally; around 1.3 billion tonnes. But the perception of food waste is not always the reality; the food The Real Junk Food Project intercepts is “waste” simply due to structural problems in the food system, whereby goods are over-ordered, mislabelled or generally overlooked, not because it’s all past its sell-by date. 

 

In response to the COVID-19 pandemic Adam Smith mobilised TRJFP’s network of food suppliers, distributors and volunteers to feed the vulnerable. To date the equivalent of 1 million meals have been diverted to feed bellies not bins.

 

https://www.theguardian.com/education/2020/jun/30/headteachers-out-of-pocket-and-children-hungry-in-englands-school-meals-chaos

Update 19th June

Well it’s distribution of 35000 meals part 2. After the success of last time, Parklands team up again with The Real Junk Food Project, Leeds City Council, The Mansfield Group (folk lift truck), McCains and Burger King I’m avoiding Holiday / Lockdown hunger. Good old ITV filmed it today.
We shared across Leeds and Bradford… what a great day….

 

June 26th Update

Well today Parklands proudly donates its 100000 meal to the community. Excitement is high as today we distribute 14000 bags of Whitby Scampi, fish cakes and goujons to our wonderful community. We have 60 vans collecting and expect 1000 foot soldiers. None of this would have been possible with Adam Smith, CEO of the Real Junk Food Project, Leeds City Council who arranges with the Mansfield Group their folk lift and workers and to Dennis Distribution for delivering in their articulated lorry. Simply team work at its best …. love you guys.

 

Whitby Seafoods expands sustainability programme with The Real Junk Food Project

1.5 tonne seafood donation feeds vulnerable families in Leeds

 

Thousands of vulnerable families in Leeds are set to benefit from a donation of seafood thanks to leading brand, Whitby Seafoods. The donation was made via The Real Junk Food Project, a social enterprise set up to tackle food waste and feed bellies, not bins.

This mass donation is the first in a regular line of donations to the social enterprise from the North Yorkshire-based seafood brand, as it expands its sustainability programme to reach more vulnerable people across Yorkshire.

Over 1.5 tonnes of frozen and chilled seafood, the equivalent of 3,640 meals, including smoked haddock, cod goujons, scampi and prawns, will be donated. Half of the donation will be delivered to Parklands Primary School in Seacroft and distributed within three hours, the other half will be divided between The Real Junk Food Project’s Magic Boxes, which are available for £10 via the Too Good To Go app, and other initatives run by the organisation. The effort will be supported by Northern Containers and South Leeds-based enterprise, Slung Low. Community groups from across Leeds will also support the distribution effort, taking food for those who need it the most.

Whitby Seafoods has been working hard to expand it’s sustainability programme to support vulnerable people in the local area. It’s café, the Seafood Social in Scarborough is a social enterprise which funds The Rainbow Centre, an initiative which tackles homelessness in the area. It also regularly gives away food to homeless people, hospitals and hospices. The programme of giving has been ramped up during the Covid-19 pandemic, as more people became in need of food donations. The brand also donated food to key workers.

Barry Harland is Head of Responsible Business at Whitby Seafood: “When people think of sustainability in our sector, they immediately think of sustianable fishing. Of course, this is a huge focus for us, but sustainability goes way beyond that. We have a responsibility to support the communities we operate in and our new relationship with The Real Junk Food Project is our next step in expanding that support to a wider geography. We regularly donate food to those who need it, but this is the first time we’ve been able to give a mass donation of food which would normally go to waste, thanks to the way in which The Real Junk Food Project operates. Because the organisation, unlike others, is able to take ad hoc donations of food and is very flexible in what it is able to redistribute, they’re the perfect partner for us and we know that the food will go directly to those who need it the most. We’re looking forward to a long relationship with them.”

Set up by Adam Smith in 2013, The Real Junk Food Project is a collaborative effort to bring about a radical change in our food system. A third of food is wasted globally; around 1.3 billion tonnes. But the perception of food waste is not always the reality; the food The Real Junk Food Project intercepts is “waste” simply due to structural problems in the food system, whereby goods are over-ordered, mislabelled or generally overlooked, not because it’s all past its sell-by date.

Adam Smith commented on the new collaboration with Whitby Seafoods: “Building relationships is at the heart everything we do and we’re thrilled to be working with another, likeminded organisation to make sure food gets to those who need it. Like TRJFP, Whitby Seafoods is passionate about kindness. This is a collaboration of efforts to ensure that no-one goes hungry during these unprecedented times. The hardship faced by so many shouldn’t be made more difficult by not having access to food, especially in an age where surplus is generated on such vast levels.”

In response to the COVID-19 pandemic Adam Smith mobilised TRJFP’s network of food suppliers, distributors and volunteers to feed the vulnerable. To date the equivalent of one million meals have been diverted to feed bellies not bins during the pandemic.

The donation from Whitby Seafoods will form part of Parklands Primary School’s  #FundayFreezerFriday where 2,000 bags of frozen food are distributed to families in the local area.

Website – www.trjfp.com

For further media information, please contact Caroline Joynson or Julia Cross:

media@therealjunkfoodproject.com / 07790 422796 / 07825 758649.